The Problem With Pop-Ups
Ironically, cookies benefit us more than they should scare us. Yes, some cookies exist just to track behaviour, but many more let us interact with web apps and customise our experience. Without these features the web would be a much drearier place.
Conversely, the EU’s stance on tracking cookies is reasonable. If you’re tracking people online, they probably want to know about it. On a high level, it sounds sensible and, as with anything, if businesses aren’t doing anything wrong with the data then there should be no issue with letting the EU and their website users know that they are collecting it.
The problem is the requirement for consent on every single website; internet users cannot consent once but instead have to consent on every site they visit, sometimes repeatedly – this is where the problem lies. The pop-up law has led to a complete jumble of implementations. Some of these render messily on mobile devices, hiding the entire site behind the wording and cause general frustration and weaken website usability.
Cookies For Brexit
It’s far more likely that most EU directives will continue to be mirrored in equivalent UK legislation, simply for ease of transition. That would avoid poring over the details of every single law. If we negotiate trade agreements – another long and complex process – it would almost certainly be easier for the UK to retain the same laws as the EU for the time being. That way, we can proceed on the basis that our laws are still compatible.
Will Cookies Ever Change?
I’m not a fan of any kind of pop-ups. But like many people, I like to know what’s going on under the hood. Cookie law was badly implemented, but for now, it’s the best we’ve got.
If cookie pop-ups disappear, Brexit may not be the catalyst. It may just be that more people are bothered by cookie pop-ups than they are by the cookies themselves.