Beyond boundaries: what Darwin and Xerox can teach businesses about limitless innovation

Beyond-boundaries-what-Darwin-and-Xerox-can-teach-businesses-about-limitless-innovation

When it comes to business strategy, nothing is certain except change. Darwinism – otherwise known as “survival of the fittest”, rather than merely the biggest – is as prevalent in the business world as in nature. Rather than the biggest businesses, only the most adaptable survive; as ever, history tells us as much.

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