Digitising the high street, part one: Why?

Digitising-the-high-street-part-1-Why

As highlighted by a Retail CIO roundtable discussion held by Exponential-e, in order to compete with e-commerce "bricks-and-mortar" retailers will have to personalise their in-store experiences - and they'll need to do so with the aid of Digital Transformation.

In part one of this two part blog series, we look at why the high street needs Digital Transformation to survive and prosper.

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