With an endless supply of new technologies seemingly sprouting up year on year, the ability to record and store data that are crucial to, not only developers, but also businesses to target the right markets has never been more attainable. As consumers become more dependent on portable technologies (i.e. mobile devices), more data is collected that makes retailers’ marketing approaches efficient and effective. In fact, we previously discussed how businesses should make digital their primary sales channel.
Due to the emergence of many new innovative technologies, enterprises are looking at these and hoping that they can improve their businesses moving forward. Read on below to find out which tech trends to watch out for in 2017 that are set to reshape the industry.
We’ve already seen VR make huge leaps this year. But 2017 could be a very big year for VR and the year it finally turns into a game changer.
In October, Microsoft unveiled their cheaper “mixed reality” headsets that support VR and AR technologies. They start at only £235 ($299), compared to other branded alternatives beginning at £390 to £620 ($500 to $800). Secondly, more platforms have been launched on the market, providing consumers additional reasons to choose and acquire one that fits their needs. Lastly, third party app providers have shown their versatility and expertise in producing competitive VR apps that work for a multitude of platforms.
If you think virtual currencies like Bitcoin and Blockchain technology have already reached their ceiling, then think again. Experts foresee that consumers will continue to adopt Blockchain due to many tech companies introducing digital payment systems and virtual money. Apple and Google have Apple Pay and Google Wallet, respectively, which are both mPayment solutions. The former introduced the Touch ID (fingerprint sensor) to secure all virtual payments – a technology they continue to use with their latest flagship with upgraded security features, courtesy of iOS 10, according to O2. The introduction of more security solutions will be the driving force in a higher number of consumers and businesses relying on Blockchain.
By 2017, businesses will also be embracing artificial intelligence as it gets integrated into almost everything virtual, from cloud services to the Internet of Things. While virtual assistants on mobile are not exactly new, these services are being developed so that they can be accessed for more purposes. Apple has opened Siri for third-party developers this year, making it easier for consumers to use it for sending payments. Likewise, Cortana can now access a bunch of Microsoft Office apps.
Based on Grand View Research data, the global Intelligent Virtual Assistant market is predicted to reach £9.64 billion ($12.28 billion) by 2024.
Experts predict that there will be a head-on collision with the Internet of Things by next year, as more services begin to gather information, and join the vast world of data collection. In 2017, devices will start to communicate and assist each other in making decisions. Based on Gartner’s report, there will be an estimated six billion connected devices actively requesting support from artificial intelligence platforms by 2018.
“As intelligent things, such as drones, autonomous vehicles and smart appliances, permeate the environment, Gartner anticipates a shift from stand-alone intelligent things to a collaborative intelligent things model,” according to the report.
The aforementioned technologies will all be all competing for billions of pounds as leading companies bring their innovations to the mainstream market in hopes of reshaping business in 2017.
What new and rising technology do you expect businesses to adopt next year?