How many apps do you have on your smartphone? In the US, the average figure has been hovering around 27 for the last few years. We spend 85% of our phone-time using apps, but research suggests that we only use a handful of them regularly. Many are downloaded once and forgotten.
When you’re running a small business, quality control is the most critical aspect of management. Often, it’s also the fastest skill you’ll learn. The risk of alienating a profitable customer is compounded by the risk of a bad review. But happy customers essentially do your marketing for you.
With an endless supply of new technologies seemingly sprouting up year on year, the ability to record and store data that are crucial to, not only developers, but also businesses to target the right markets has never been more attainable. As consumers become more dependent on portable technologies (i.e. mobile devices), more data is collected that makes retailers’ marketing approaches efficient and effective. In fact, we previously discussed how businesses should make digital their primary sales channel. Continue reading “Technology trends that will reshape businesses in 2017″
Digital is second nature to this generation, yet despite this there is a vast gap that is impacting businesses across the country. In fact, £63bn a year is being lost because of a lack of digital skills. But just how can this gap be filled?
Many businesses now use e-signatures to authenticate documents and sign contracts. Some of these e-signatures are relatively primitive, and involve a scrawled line on a tablet or phone screen. At the other end of the scale, digital cryptography allows sensitive data to be stored, transmitted and shared. Yet this bypasses the most human form of security: the written signature.
In 1971, Albert Mehrabian published the findings of two of his research studies into the importance of verbal and non-verbal communication. From observing participants in a number of tasks Mehrabian concluded that 93% of what people communicate is non-verbal. This now famous statistic was calculated by Mehrabian documenting that participants in his studies absorbed 38% of information through tone of voice, 55% through body language and only 7% through words.
The truth is that artificial intelligence (AI) is already well cemented in our current world, and it is no longer a concept of the future. From driverless cars, to robots and voice recognition – the notion is evolving before our very eyes and is showing no signs of slowing down.
Continue reading “The transformation of businesses with AI”