How many apps do you have on your smartphone? In the US, the average figure has been hovering around 27 for the last few years. We spend 85% of our phone-time using apps, but research suggests that we only use a handful of them regularly. Many are downloaded once and forgotten.
When you’re running a small business, quality control is the most critical aspect of management. Often, it’s also the fastest skill you’ll learn. The risk of alienating a profitable customer is compounded by the risk of a bad review. But happy customers essentially do your marketing for you.
Digital transformation is one of the key buzz phrases of 2016. Over the last two years, searches for the phrase have surged. Businesses are starting to embrace a shift to digital working, and the most forward-thinking are reaping rewards. Customers are more engaged, and new technologies make staff more productive than ever.
Small businesses could be forgiven for being blasé about information security. Many simply assume that the data they hold isn’t the sort of thing hackers are looking for. But many small businesses work with much larger businesses, and this attitude makes SMEs prime targets for attack.
Many businesses now use e-signatures to authenticate documents and sign contracts. Some of these e-signatures are relatively primitive, and involve a scrawled line on a tablet or phone screen. At the other end of the scale, digital cryptography allows sensitive data to be stored, transmitted and shared. Yet this bypasses the most human form of security: the written signature.
Manufacturers of wearable tech are harvesting data continuously. And for many, the data is more valuable than the revenue from the hardware. Nike is a great example of a company that has learned about the way its shoes are used because of the real-time data generated from its wearables. For these brands, it’s not about selling watches any more.